An organ transplant is a difficult topic to make kid-friendly. The TransplantU brand needed to inform about the transplant process while still being relatable and accessible to children. The brand utilizes rounded graphics and fun colors as a way to come across youthful and non-threatening.
The result was a fun aesthetic that came across as more of a game than an educational tool.
The End Result
We worked with UNMC to develop an app that:
- explains the organ transplant process in a child-friendly way
- gives parents a resource to engage their children in a conversation about a scary medical topic
- implements custom illustrations and animations
- provides audio to accompany visuals with the “read to me” option