Before beginning any design or development of the app, we created a brand that played off the idea of a blacksmith creating and chiseling with a tool the way PR communicators create and generate impact. We also worked in aspects that would be relevant to the web app’s interface and functionality.
The result was a stemmed checkmark that fit the shape of an Anvil, while also referencing the “Ready” aspect of the app’s name.
It guides the user through a series of steps for creating, managing & evaluating successful communication plans.
Each of the 4 main steps are further broken down, allowing for quick and easy completion.
The app even helps implement each plan by tracking important tasks within an automated calendar.
Because Anvil Ready is a web app, there needed to be a front-facing website that would advertise the app, as well as allow users to sign-up for an account and log-in to pre-existing accounts.
We doubled down on the friendly feeling that had been the core idea behind the color palette.
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