Without It, You’re Losing $$
This is especially true if you’re a business that sells tangible products. According to an article in Fortune, in 2016 shoppers now make 51% of their purchases online. In recent years, with the introduction of e-commerce, retailers have seen a decline in their in-store purchases as consumer purchasing patterns shift from retail to online.
Nowadays, the overhead cost for a brick-and-mortar location is through the roof and, in some cases, unnecessary. If you don’t sell products online, you’re missing an entire online market that you would otherwise have with a website. How is that person in California going to be able to buy products from your tiny store in Massachusetts? Sure, they could pay a couple hundred dollars to fly across the country, but how likely is that? Don’t eliminate your chances of expanding your market to other places in the nation, or even the world!